As those of you who follow me know, I love to use Foursquare to share great eateries, services and locations with my friends and followers. I have recently been challenged to research and develop how this fast growing application can excite those who support causes to share their passion on Foursquare and in turn connect others to their supported cause.
In this example I am going to use Yehuda Berg’s cause to drive the message that is the theme of his book The Power to Change Everything. The book description directly from Yehuda is the following:
“From best-selling author and noted teacher and speaker Yehuda Berg comes a thought-provoking call to action on our current global crisis. Positing that our collective abdication of responsibility — in every facet of our lives, including business and the economy, the environment, government and politics, healthcare, education, and religion — has contributed to the problems and challenges we face, Berg asserts that taking responsibility for our actions (or lack thereof) and their consequences is the key to achieving change for the better. Berg urges readers to access the power within each of us, using the principles of Kabbalah, in order to create the consciousness shift required for lasting positive change.”
With the above message in mind I am proposing a system that will encourage “Ambassadors of Change” to check in with “Change Agent Headquarters” as they discover new challenges and post their ideas for creating lasting positive change.
1) Create a venue on Foursquare called “Change Agent Headquarters”. This should be done on a mobile device (go through the check in process, type in “Change Agent HQ”, scroll to the bottom of the screen where you will be prompted to add a new venue.) The address in this process is optional.
2) Sign in to http://Foursquare.com on a computer and claim this venue as being yours to manage (go to venue, button on right). You will be taken to “Foursquare + Your Business”.
3) Foursquare will verify that you are the business owner- the cause needs to be backed up with a web page connecting it to a business, overview and contacts.
4) Create specials around check ins. For this case we would encourage people to share an item of awareness Ex: user in San Francisco can check in to “Change Agent HQ” and share a link about a green event being held in the city.
You can offer rewards for levels of check ins. 10 check ins can be rewarded with opportunity to meet a key person on the leadership team, etc..
The bottom line is that we are making it fun to share positive/ sharing activities and news and connecting our Foursquare friends, Twitter followers and Facebook friends to a movement that they may choose to delve deeper into.
Please share your thoughts on this approach and offer contact details if you get this going for your specific cause. Changing the world one check in at a time!