I have 2 training dates scheduled and plan to reinforce the “community” energy across NYC Real Estate professionals and be a go-to resource for them.
In preparing for the session I came upon a new way to view online and make it work for this community. I spent most of last year stepping through the basics of Facebook Fan Pages, Twitter, and how to build your “friend and follow” base. This year I am assuming that most pros are engaged on Facebook and experimenting with Twitter and now they are questioning how to leverage the tools and get a specific return on their time and investment.
My seminar “Keep your Finger on the Pulse of your Prospects with Social Media” centers on contact management through new tools and viewing Social Media from a spectator prospective. Those choosing to post on Social Media and share opinions on Twitter are offering us a license to (for lack of a better word) stalk them! You can see their personal and professional life events, hear what they have to say about a wide range of topics, and check in on how their day is going. Creating a system to regularly stay in front of your past clients’/new prospects’ posts will:
1) Offer you the opportunity to create a rapport, stay “top of mind”;
2) Give you an opening to naturally take an event and segue into a business conversation ex: a new baby can prompt a call about their plans to move to a larger space.
I will be posting details on how to set up a system to efficiently do what I just described so keep posted. Please share your insight!